BookBeBeauty is a portal for aesthetics, beauty, health, well-being, sport and personal growth that is a candidate to be the equivalent of booking.com verticalized on beauty and beauty services. Therefore, BBB is a technological platform with the person at its center and services linked to how we intend to present ourselves in the eyes of others. BBBC is the token that has as its underlying the ecosystem of services of aesthetics, beauty, aesthetic medicine, sports, wellness, nutrition and personal growth offered by the technological platform and usable on it thanks to the possession of the BBBC token.